Uses and Gratification

Uses and gratification are the main uses of media text. There are 4 uses and gratifications that I have to consider when producing my trailer:

In terms of the horror trailer, the main uses and gratifications that we will have to focus on are personal relationship, and escapism.

The trailer needs to satisfy personal relationship, since this will be a natural source of promotion, which would be vital when creating awareness.

It would also be vital to focus on escapism