Looking at trailers

In our media lesson, we have looked at various different types of trailers to help start us off with understanding trailers. We have looked at popular trailers to start off with, including looking at this Skyfall trailer:

From looking at this skyfall trailer it has helped me understand how diegetic sounds can be used to make a trailer effective. For example, the sudden heartbeat sounds are in sync with the clips shown, which helps builds a climatic effect in the trailer. The shots also include action sequences which includes the antagonist (James Bond), which outlines the genre of the movie (action thriller).

I have constructed a brief analysis of the skyfall trailer, which is shown in the scan below:

However, we are looking at horror films, since this is what we've been assigned. Therefore, I've took it upon myself to look at a couple of horror trailers to find common conventions between them.