Questionnaire (Field Research)

A questionnaire is a series of questions that are asked to random members of the public, and is used to extract specific information.

I have designed a questionnaire to ensure that my trailer decisions made are justified, and reduce the risk of failure. Capturing the audience's attention is essential, and in order to attract their attention, we would have to meet their wants and needs. A questionnaire is mixed with open and closed questions. 

A closed question is a question in which the person being asked would have to give a specific answer. In this case, they would have to tick a box, so answers can be quantified in analysis.

An open question is a question in which a 

I have interviewed 100 people in Bond Street (Central London), on the 12^th January 2013. Below is the questionnaire that we've handed out to people:

Questionnaire for Media Trailer (Pre-Production)

How old are you?

0-11 [ ] 12-14 [ ] 15-17 [ ] 18-25 [ ] 26-35 [ ] 36+ [ ]

What movie genre are you interested in?

Thriller [ ] Drama [ ] Romance [ ] Comedy [ ] Horror [ ]

What type of horror would you most prefer to watch?

Action [ ]  Comedy [ ]  Gothic [ ]  Natural [ ]  Psychological [ ]  Science-Fiction [ ]   Slasher [ ]  Splatter [ ]  Zombie [ ]

Out of these titles, what one would you prefer a paranormal trailer to be?

Psychosis [ ]  Ultionem (Latin for revenge) [ ] Narrow Light [ ] Blood and Trust [ ]

What colour would you most associate with horror?

Red [ ]  Blue [ ]  Green [ ]  Yellow [ ]  Purple [ ]  Black [ ]  White [ ]  Orange [ ]

What keeps you most interested in a trailer?

Editing [ ]  Storyline [ ]  Actors [ ]

What are your life’s goals?

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Do you think horror trailers in 2012/2013 are too violent?

Yes [ ]  No [ ]

Explain why

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